hands Why Iowa?

The Quad Cities is an ideal test market for companies, entertainment enterprises and even politicians to gauge opinion, interest and receptivity to new products, services and campaigns.

Personal Marketing Research can provide you with diverse demographics for your research project. From physicians to farmers, homemakers to fortune 500 executives, we have them all.

Additionally, our CATI Center is a perfect location to conduct your national phone recruiting and interviewing projects. Our Midwestern voices easily understood by respondents worldwide.

Some facts about our area:

Population Data

  • Total Population…………………381,580
  • Male…………………………………..47.2%
  • Female……………………………….52.8%
  • Median Age……………………….38.9 Years

Age Groups

  • 5-19 Years……………………….….19.9%
  • 20-34 Years……………………..….18.8%
  • 35-54 Years…………………….…..29.7%
  • 55-65 Years…………………….…..11.1%
  • 65+ Years……………………….…..13.8%

Household

Median Family Income: $41,236

Average Owner-Occupied Housing Value: $136,750

mission

mission Client Comments

Cheryl Kober, Research Supervisor, Nicholson Kovac, Inc
"I use PMR for data collection of national telephone studies and for recruitment of national teleconference groups for both B2B and consumer. Their work is top-notch, their quality is unsurpassed and the communications I receive on any given project is superb. I would not hesitate to give them any type of quantitative or qualitative research study I may have."

Stowe Shoemaker, PhD, Associate Dean of Research, University of Houston
"I have been working with PMR for over 11 years and have conducted multiple studies with them - both focus groups and telephone surveys. Trish and her team are great. They are the only service I call when I have projects, as "I have total trust in their work." In eleven years this trust has never been misplaced.

Christine Seute, Paralegal - Case Manager, Litigation Insights
PMR does an amazing job keeping their clients in the loop. We continue to go back to PMR because of the work they do and the great people that work there. No matter how small of a job it is they take special care of their clients. Any time you need a recruit, they do it the right way - the way a client wants it done and they do not take any loopholes.


Company History

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Personal Marketing Research was founded in 1953 by John and Eleanor Duffy. The company provides clients with superior market research, with an emphasis on client needs and a consistent commitment to quality control resulting in accurate, trusted data. In business for half a century, the company has grown from a single office field service to a multi-dimensional market research company. Personal Marketing Research is an Iowa corporation that conducts local, regional and national research projects.


mission

 

Mission Statement

Personal Marketing Research's sucess provides clients with superior market research. Personal Marketing Research uses a forward thinking approach to research with a culture that focuses on client needs, and emphasizes a consistent commitment to excellence.


Industry Affiliations

AMA AMA MRA AMA PRC AMA

 Personal Marketing Research is a member of the American Marketing Association (AMA) and the Market Research Association (MRA).
Our team includes members certified with the Professional Research Certification.
Rated one of the top focus group facilites worldwide! 2009 Impulse survey of focus facilites.


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