CATI Call Center
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One of the cornerstones of Personal Marketing Research’s business is its advanced, CATI Call Center.  CATI, or Computer Assisted Telephone Interviewing, allows us to reach broad demographics of respondents across the nation in large metropolitan areas, rural communities and small towns.

Our facility features 45 calling stations and a mix of the latest in VoIP technology for clear reception and low cost, as well as traditional phone lines that allow for remotely listening to our interviewers for quality control purposes. 

Additional features of the call center include:

  • Friendly, continuously trained interviewers and recruiters
    with neutral, Midwestern accents
  • Remote client monitoring capabilities
  • IVR system for automated calling
  • DSL internet for web-based surveys
  • Interviewer to Supervisor ratio of no more than 10 to 1

All interviewers have neutral Midwestern accents, and are randomly monitored each shift. A quality control person is on staff during phoning hours to insure that the data we report is of the highest quality and among the most accurate in our industry. At least 20% of each interviewer's work is validated. Each project is briefed thoroughly prior to fielding and we especially stress pronunciations. From very small to very large we will accommodate your project specifications and needs.

Our high quality recruiting, careful data collection and our personal attention to every detail ensures exact results, prompt reporting, high show rates and satisfied clients

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Focus Group Room

We have the perfect location to find out what consumers are thinking, feeling and saying. We can recruit a diverse demographic mix of respondents to your exact specifications. Contact us for your next study and let us show you why we were voted one of the top Focus Group Facilities Worldwide for 2009 by the Impulse Survey of Focus Facilities

Our professional in-house recruiting department satisfies the strictest of requirements with a variety of respondents. Excellent recruiting and unsurpassed service await clients at Personal Marketing Research. We pride ourselves on qualified respondents, excellent host/hostess staff, and top quality catering.

  • Wired and wireless internet access
  • Video Streaming Services
  • Wall-mounted video equipment
  • Video operating upon request
  • Digital recording equipment

If our clients are not able to observe a study in person, we bring the recruits to them using advanced, multimedia streaming technology. We offer both live video and audio feeds, as well as recordings of discussion proceedings. This service represents significant cost-savings while delivering the same high-quality information we pride ourselves on producing time and again.



focus group room

Our focus group room is 14'X20' (accommodates 10-12 respondents) with a two tired viewing room seating 10 comfortably, and features a 4'X12' soundproof one-way viewing mirror.

Additionally we have a large conference room, which can be used classroom or courtroom style. This room is 19X21ft and seats 40 people.

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  Video Streaming hands
 

Your best respondents are in Iowa. View your focus group research live online with your client and your project team at a fraction of the cost of a traditional streaming service.
for more information click here
 

hands Why Iowa?

The Quad Cities is an ideal test market for companies, entertainment enterprises and even politicians to gauge opinion, interest and receptivity to new products, services and campaigns.

Personal Marketing Research can provide you with diverse demographics for your research project. From physicians to farmers, homemakers to fortune 500 executives, we have them all.

Additionally, our CATI Center is a perfect location to conduct your national phone recruiting and interviewing projects. Our Midwestern voices easily understood by respondents worldwide.

Some facts about our area:

Population Data

  • Total Population…………………381,580
  • Male…………………………………..47.2%
  • Female……………………………….52.8%
  • Median Age……………………….38.9 Years

Age Groups

  • 5-19 Years……………………….….19.9%
  • 20-34 Years……………………..….18.8%
  • 35-54 Years…………………….…..29.7%
  • 55-65 Years…………………….…..11.1%
  • 65+ Years……………………….…..13.8%

Household

Median Family Income: $41,236

Average Owner-Occupied Housing Value: $136,750

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