Services

Personal Marketing Research has been a data colection company since 1953, we pride ourselves on our attention to detail. The following is a list of services we offer.

  • Focus Groups
  • Mock Trials
  • Agriculture/Agribusiness Studies
  • Commuinity Perception Studies
  • Political polling and GOTV
  • Audience Studies
  • CATI Call Center
  • IVR - Computerized Internet Voice Reception Calling

  Interviewing and Recruting
interviews

While each study involving interviews is different, the quality of any study’s results is always proportional to the quality of its respondents.  Personal Marketing Research is committed to ensuring that our interviewers are asking the right questions of the right people to maintain high levels of confidence among its clients.  We achieve this through our robust training materials, frequent role-playing exercises and by exposing our interviewers to as many different types of interview-based studies as possible

Personal Marketing Research understands that the quality of any study involving recruiting is built upon the careful selection of qualified recruits.  To that end, we have developed a rigorous and diverse training regiment that each of our interviewers must complete before they begin interacting with live recruits.

With every recruiting project, we begin with a careful review of the demographics and locations of the recruits being sought by the client.

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Data Quality

For over half a century we've acquired extensive knowledge to ensure the quality of our data. Effective training and on-going monitoring are the cornerstones of building and maintaining a first class field force. But above all it is our people who make the difference - effective interviewers are the crucial link between respondents and clients.

At Personal Marketing Research, we use a variety of tools to verify the quality of data from interviewer motoring to respondent validation.

To ensure that every interview meets our standards Personal Marketing Research has:

  • All interviewing and recruiting is monitored in-house.
  • State-of-the-art sample management software to insure you get quality respondents every time.
  • Proprietary interviewer training and upgrading.
  • Specialized training techniques for complex questionnaires with specific respondent requirements.
  • 20% validation of each interviewer's work.
  • Members of our management team are always onsite during your project, ensuring your every need is met professionally.
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Video Streaming

Your best respondents are in Iowa. View your focus group research live online with your client and your project team at a fraction of the cost of a traditional streaming service.
for more information click here

 

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