On Site call center


One of the cornerstones of Personal Marketing Research’s business is our advanced, CATI Call Center. CATI, or Computer Assisted Telephone Interviewing, allows us to reach broad demographics of respondents across the nation in large metropolitan areas, rural communities and small towns.

Our facility features 45 calling stations and a mix of the latest in VoIP technology for clear reception and low cost, as well as traditional phone lines that allow for remotely listening to our interviewers for quality control purposes.


Additional features of the call center include:

  • Friendly, continuously trained interviewers and recruiters
    with neutral, Midwestern accents

  • Remote client monitoring capabilities

  • IVR system for automated calling

  • Interviewer to Supervisor ratio of no more than 10 to 1

Focus group Facilities


We have the perfect location to find out what consumers are thinking, feeling and saying. We can recruit a diverse demographic mix of respondents to your exact specifications. Contact us for your next study and let us show you why we were voted one of the top Focus Group Facilities Worldwide by the Impulse Survey of Focus Facilities.

Our professional in-house recruiting department satisfies the strictest of requirements with a variety of respondents. Excellent recruiting and unsurpassed service await clients at Personal Marketing Research. We pride ourselves on qualified respondents, excellent host/hostess staff, and top quality catering.

Focus Group Room Features

  • 14'X20' (accommodates 10-12 respondents)
  • Separate two tiered viewing room which seats 10 comfortably with a soundproof one-way viewing mirror. 
  • Wired and wireless internet access
  • Video streaming & recording services
  • Wall-mounted video equipment

If our clients are not able to observe a study in person, we bring the recruits to them using advanced, multimedia streaming technology. We offer both live video and audio feeds, as well as recordings of discussion proceedings. This service represents significant cost-savings while delivering the same high-quality information we pride ourselves on producing time and again.

Additional Facilities

In addition to the focus group room, we also have a large conference room, which can be used classroom or courtroom style. This room is 19 X 21ft and seats 40 people.